To Change a Company’s Culture, You Need to Capture Your Employees’ Heads and Hearts — brandshoppingnetwork

It has been said that measuring culture is like shaping smoke or herding cats. But that is before something called Return on Culture (ROC) came alive. ROC is a tactic that monetizes culture so that management can justify focusing on it as a strategy. Learn how to use Return on Culture to get management attention, […]

via To Change a Company’s Culture, You Need to Capture Your Employees’ Heads and Hearts — brandshoppingnetwork

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